LifeZette

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LifeZette
Lifezettelogo.png
Type of site
News and opinion
Available inEnglish
FoundedOctober 2014
Headquarters1055 Thomas Jefferson Street, Suite 301
Washington, DC 20007[1]
United States,
United States
OwnerIngraham Media Group, Inc.
Founder(s)Laura Ingraham
Peter Anthony
Key peopleLaura Ingraham (Editor-in-chief)
WebsiteLifeZette.com
Alexa rankIncrease 4,033 (February 2017)[2]
AdvertisingNative
RegistrationOptional, but is required to comment
LaunchedJuly 2015
Current statusOnline

LifeZette is a conservative American website founded in 2015 by political commentator Laura Ingraham and businessman Peter Anthony.[3] In January 2018, Ingraham confirmed she sold the majority stake in LifeZette to The Katz Group, owned by Canadian billionaire Daryl Katz.[4]

The publication is based in Washington, D.C. and owned by The Katz Group[5] although Laura Ingraham continues to have an active role with LifeZette. Maureen Mackey is its managing editor and Peter Anthony is its chief executive officer.[6] As was the case with several online-only opinion and commentary outlets, the site received criticism for promoting the Vincent Foster and Seth Rich conspiracy theories in the run-up to the 2016 United States presidential election.[7][8]

History[edit]

Peter Anthony registered LifeZette.com in October 2014. He developed the site with radio host Laura Ingraham and they launched LifeZette in July 2015.[9][10] It included news, commentary and original video content that was informational, satirical or humorous. Ingraham described it as "a lifestyle site with a side of politics," containing sections such as PoliZette, MomZette, HealthZette, FaithZette and PopZette.[10]

The site first hired outgoing Daily Caller reporter Neil Munro to be its political editor, but Munro withdrew before the site's launch. Quin Hillyer was enlisted to be its political editor, before he was replaced by Keith Koffler in August 2015. Koffler left the site in May 2016 to work at the Washington Examiner.[11]

LifeZette received the first question from Sean Spicer during the third White House press briefing, on Jan. 24, 2017.[3] The first press briefing technically occurred on Jan. 21, 2017, but Spicer took no questions and famously criticized the press for reporting on President Trump's inauguration crowd size, and for reporting Trump had removed a bust of Martin Luther King Jr. from the Oval Office. On Monday, Jan. 23, 2017, the New York Post's Daniel Halper got the first question, a snub of The Associated Press, which historically received the first question at such briefings. On Jan. 24, 2017, LifeZette's White House reporter got the first question, a sign many took as Spicer meaning to shake up the briefings.

Reaction to Ingraham's outlet getting the first question ranged from getting the support of conservatives to capturing the outrage of liberals, to reactions in between. Benjamin Freed of the Washingtonian called LifeZette "an overtly pro-Trump website run by conservative talking-head Laura Ingraham."

But as 2017 wore on, LifeZette's web traffic was reported by the Daily Beast to have dropped. [12]

With the shuffling of Fox News shows in the summer of 2017, Fox News executives approached Ingraham about the 10 p.m. slot. It was announced in mid-September 2017 that Ingraham was the newest host of a Fox News weeknight program The Ingraham Angle.[13]

In fall 2018, LifeZette laid off six staffers, falling to a small number of employees. The layoffs were reported on Jan. 11, 2019, by Politico. [14]

Promotion of conspiracy theories[edit]

LifeZette has published several controversies surrounding conspiracy theories and the 2016 presidential election.

Two weeks before the 2016 presidential election, the website posted a video about voting machines possibly being compromised because of links to a company tied to liberal billionaire George Soros.[15]

LifeZette also published a video titled "Clinton Body Count", which promoted conspiracy theories regarding Bill and Hillary Clinton.[16] LifeZette removed the video and later released a statement saying that "[t]he video was made in jest, and merely noted that the theories existed," comparing them to viral videos made by "left-leaning digital outlets like BuzzFeed."[17]

References[edit]

  1. ^ "Contact Us". LifeZette.
  2. ^ "lifezette.com Site Info". Alexa Internet. Retrieved June 1, 2015.
  3. ^ a b "WITH ONE WORD, SPICER FLIPS THE WHITE HOUSE MEDIA ORDER". Vanity Fair.
  4. ^ Gold, Hadas (2018-01-30). "Canadian billionaire's company buys Laura Ingraham's site LifeZette". CNNMoney. Retrieved 2018-12-13.
  5. ^ "Ingraham Media Group, Inc.: Private Company Information - Businessweek". www.bloomberg.com. Retrieved 2016-05-14.
  6. ^ "Laura Ingraham To Launch LifeZette | Cision". Cision. 2015-04-06. Retrieved 2016-05-14.
  7. ^ "Laura Ingraham's 'LifeZette' website promotes conspiracy theory Clintons have been involved in murders". Business Insider. 25 October 2016. Retrieved 26 January 2017.
  8. ^ "Pro-Trump site that published fake news gets 1st question at White House briefing". Chicago Tribune. 24 January 2017. Retrieved 26 January 2017.
  9. ^ "Laura Ingraham's new site: LifeZette.com". POLITICO. Retrieved 2016-05-14.
  10. ^ a b "Laura Ingraham Explains It All". World News Daily.
  11. ^ "Laura Ingraham's Site LifeZette Loses Another Editor". www.mediaite.com. Retrieved 2016-05-14.
  12. ^ Staff (8 August 2017). "The CEO of Laura Ingraham's LifeZette Won't Stop Talking About His Employees' 'Boobs and Butts'". The Daily Beast.
  13. ^ Victor, Daniel (18 September 2017). "Laura Ingraham Will Host 10 O'Clock Show as Part of Fox News Shuffle". The New York Times.
  14. ^ Palmer, Anna; Sherman, Jake; Lippman, Daniel; Okun, Eli; Ross, Garrett. "Playbook PM". POLITICO. Retrieved 2019-01-11.
  15. ^ "Pro-Trump site that published fake news gets 1st question at White House briefing". Chicago Tribune. 24 January 2017. Retrieved 26 January 2017.
  16. ^ Darcy, Oliver (October 25, 2016). "Laura Ingraham's 'LifeZette' website promotes conspiracy theory Clintons have been involved in murders". Business Insider.
  17. ^ "Snubbed by Spicer, AP Throws Temper Tantrum". LifeZette.