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Abrdn plc
TypePublic limited company
FTSE 100 Component
IndustryFinancial services
Founded2017; 4 years ago (2017)
HeadquartersEdinburgh, Scotland, UK
Key people
Sir Douglas Flint
Martin Gilbert
(Vice Chairman)
Stephen Bird
(Chief Executive)
RevenueDecrease £3,609 million (2020)[1]
Increase £838 million (2020)[1]
Increase £838 million (2020)[1]
AUM£535 billion (2020)[1]
Number of employees
6,000 (2021)[2]

Abrdn plc, formerly Standard Life Aberdeen plc, is a United Kingdom-based global investment company headquartered in Edinburgh, Scotland. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.

It is the largest active asset manager in the UK, with investments in equities, multi-asset, fixed income, real estate and private markets.[3] In July 2021 the company changed its name from Standard Life Aberdeen to Abrdn plc.


Head office building located in Edinburgh, Scotland

In March 2017, Standard Life reached an agreement to merge with Aberdeen Asset Management, in an all-share merger, subject to shareholder approval.[4] It was announced that the merged company was to be named Standard Life Aberdeen.[5] This was achieved by Standard Life being renamed Standard Life Aberdeen on 14 August 2017.[6]

In May 2017, Standard Life acquired the loss-making AXA Portfolio Services for £31 million. This company housed AXA Elevate, the investment platform from Axa. At the time of acquisition the platform held £9.8 billion of client assets, boosting the total level of assets held on Standard Life platforms to £36.4 billion.[7]

In October 2017, it was reported that there had been withdrawals of $10 billion from Standard Life Aberdeen's mutual funds over the prior year.[8]

In February 2018, Standard Life Aberdeen announced its intention to sell the Standard Life insurance business to Phoenix for £3.2 billion, marking a transition away from its insurance roots to asset management.[9]

In October 2018 it was announced that Sir Gerry Grimstone will step down as chairman on 1 January 2019 and be succeeded by Sir Douglas Flint.[10]

In February 2021 the company announced that it was considering selling or abandoning use of the "Standard Life" name altogether.[11][12] In April 2021, the company announced that, having sold the Standard Life Insurance business to Phoenix in 2018 and having sold the Standard Life name to Phoenix in 2021,[13] it would be rebranding as Abrdn plc.[14] The new name, pronounced "Aberdeen" and developed by the branding agency Wolff Olins, was criticised as difficult to pronounce, but said by chief executive Stephen Bird to reflect a "clarity of focus".[15] The change of name and the rebranding both took place in July 2021.[16]


Abrdn is an investment company, headquartered in Edinburgh, with operations across the globe.[17]

The company has £578 billion assets under management, making it the UK's largest listed fund manager.[18][19] It employs 1,000 investment professionals.[20]

In the UK, the company also owns three subsidiary businesses: Focus Solutions, a software and consultancy business, Threesixty, a services provider and Vebnet, a software and services provider.[21]

Abrdn has a primary listing on the London Stock Exchange.[22] It is also listed in a number of the Dow Jones Sustainability Indices (DJSI), including the DJSI World, which ranks the world's leading sustainability-driven publicly listed companies.[23]

See also[edit]


  1. ^ a b c d "Annual Results 2020". Standard Life Aberdeen. Retrieved 9 March 2021.
  2. ^ "About us". Standard Life Aberdeen. Retrieved 27 February 2021.
  3. ^ "Who we are | Aberdeen Standard Investments". www.aberdeenstandard.com. Retrieved 30 September 2019.
  4. ^ "Aberdeen Asset Management and Standard Life confirm merger terms". BBC News. 6 March 2017. Retrieved 7 March 2017.
  5. ^ "CMA clears Standard Life-Aberdeen Asset Management merger - BBC News". Bbc.co.uk. Retrieved 8 August 2017.
  6. ^ "Standard Life (UK): Merger with Aberdeen Asset Management (UK) - Update". FTSE. 9 August 2017. Archived from the original on 11 August 2017. Retrieved 10 August 2017.
  7. ^ "Standard Life buys AXA Elevate". Wealth Manager. Retrieved 8 May 2018.
  8. ^ Mooney, Attracta (27 October 2017). "Standard Life Aberdeen hit by $10bn of withdrawals". Financial Times. United Kingdom. Retrieved 29 October 2017.
  9. ^ "Standard Life Aberdeen seals shift into asset management". Financial Times. 23 February 2018. Retrieved 15 March 2018.
  10. ^ "New era for Standard Life Aberdeen as City grandee Douglas Flint takes the chair". The Telegraph. Retrieved 13 December 2018.
  11. ^ "Standard Life Aberdeen set for name change in Phoenix deal". 12 February 2021. Retrieved 12 March 2021.
  12. ^ "Standard Life Aberdeen set for name change after deal with Phoenix Group". 11 February 2021. Retrieved 12 March 2021.
  13. ^ "Historic 200-year-old Standard Life brand name sold to Phoenix Group - Edinburgh staff to transfer". The Scotsman. 23 February 2021. Retrieved 6 July 2021.
  14. ^ "Standard Life Aberdeen set for 'modern, dynamic' rebrand to Abrdn". Investment Week. 26 April 2021. Retrieved 26 April 2021.
  15. ^ Sweney, Mark (26 April 2021). "Standard Life Aberdeen to change name to Abrdn". The Guardian. Retrieved 26 April 2021.
  16. ^ "Standard Life Aberdeen becomes abrdn as it moves to 'single global brand'". Investment Week. 5 July 2021. Retrieved 6 July 2021.
  17. ^ "Standard Life PLC (SL.L) Company Profile". Reuters.com. Archived from the original on 5 July 2013. Retrieved 4 April 2013.
  18. ^ "2019 Half Year Results" (PDF). Standard Life Aberdeen. Retrieved 15 August 2019.
  19. ^ "Reaction: Assets on the rise at Standard Life Aberdeen but shares dip". www.scotsman.com. Retrieved 15 August 2019.
  20. ^ "Standard Life and Aberdeen Asset complete £11bn merger". The Scotsman. 14 August 2017. Retrieved 14 August 2017.
  21. ^ Sullivan, Nicola (8 December 2010). "Standard Life acquires Focus Solutions to enhance corporate wrap | News". Employee Benefits. Archived from the original on 5 May 2013. Retrieved 4 April 2013.
  22. ^ "STANDARD LIFE PLC ORD 10P Share Price - Shares". London Stock Exchange. 10 July 2006. Archived from the original on 18 June 2013. Retrieved 4 April 2013.
  23. ^ "Standard Life plc Joins Top 10% of Companies in the World - EDINBURGH, Scotland, October 24, 2011 /PRNewswire/". Prnewswire.com. 24 October 2011. Retrieved 4 April 2013.

External links[edit]